Brand Identity for ACE Nonprofit, 2023
illustrator • indesign
In this project I was assigned the task of creating a new brand identity for a nonprofit called “Alternatives for Community and Environment.” The group lacked a good brand presence with a logo that didn’t make much sense and a name that was far too long.
After lots of prototypes I decided to rebrand them to appeal more to a younger audience. The new name “Community Justice Collective,” alongside a badge-shaped logo, gives the idea of a group that protects communities from hardships.
Original Branding
Sketches
Drafts
Final Logo & Brand Elements
